Search engines are good at figuring out what you’re trying to communicate. Optimizing your website for SEO throughout the design process and providing a list of related tips for your clients can help you offboard your clients with success.ġ1 Essential Optimizations For Your Clients Squarespace WebsiteĪs you’re building your client’s site with Squarespace, here are 11 SEO optimizations you should consider when building, designing, and offboarding the project. It increases future work opportunities: Clients may be more likely to work with you again or hire you for SEO maintenance. It impacts the long-term success of the project: You might not see the immediate SEO impact, but the extra effort can improve results in the long run for your clients. It positions you as a high-value designer: You may attract more clients if you can offer SEO optimizations and become a subject matter expert. There are a couple reasons why this is is important: SEO is essential for clients who want to increase their online visibility and attract more visitors to their websites.Ī beautiful website is an important foundation of an online presence, but strong SEO takes things to the next level. The higher a website or web page appears in SERPs, the more likely users will click on it. Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Implementing a strong SEO strategy both before and after creating their Squarespace website is an important step in the web design journey and helps your work thrive. As a professional web designer, you want to set up your clients for future success-and this means more than delivering a beautiful website.
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